The Problem
Teacher training recruitment had declined across the sector, creating increased competition and a need for more targeted, engaging promotional activity.
The Opportunity
With strong support from the School and academic staff, there was an opportunity to focus on one subject area and deliver a personalised, high-impact event experience to boost engagement and conversion.
The Process
Developed multiple email campaigns inviting enquirers and current students, linking to a bespoke tracked landing page providing a full event guide and essential information in one place.
Collaborated with the central marketing team to launch a paid social media campaign across LinkedIn, Instagram, and TikTok.
Worked with the events team and academic colleagues to plan and deliver the event, attending on the day to ensure smooth delivery and a positive visitor experience.
The Outcome
Achieved 475,595 social media impressions and 160 event bookings.
Improved applicant engagement and School visibility.
Provided strategic recommendations to better align future Teacher Training events with central postgraduate events to increase promotion, cross-school collaboration, and event atmosphere.
