The Problem
Nottingham Law School faced strong competition for its professional and practitioner course portfolio, particularly from private providers offering lower fees. This made it challenging to stand out and attract high-quality applicants.
The Opportunity
Law fairs provided a valuable chance to meet prospective students face-to-face, showcase Nottingham Law School’s strengths, and build visibility alongside other universities and law firms nationwide.
The Process
Collaborated with the Head of Postgraduate Portfolio to identify which fairs to attend, using insight from a 2022 report analysing attendee data and academic feedback.
Organised participation at seven in-person and four virtual fairs across Autumn 2023 and managed all logistics, staffing, and bookings.
Worked with the CRM team to design a data capture form for leads collected at events.
Developed and delivered a follow-up email campaign to event attendees, sharing key information and encouraged prospective students to book an open day or view the virtual tour.
The Outcome
1112 attendees engaged with the NLS booth and workshops at virtual events.
57 leads captured for ongoing conversion activity.
68.75% average open rate for follow-up emails - above sector benchmarks.
Enhanced NLS’s national profile and strengthened direct engagement with potential applicants.