The Problem
Nottingham Law School has a number of private competitors for the professional course portfolio. These competitors are able to provide courses at a cheaper price and often don’t have campuses.
The Opportunity
Nottingham Law School boasts an impressive campus with facilities such as the library and courtrooms, accommodation nearby, student support and a community environment.
The Process
I worked with an agency who came up with the creative behind the ‘Be More Than Qualified campaign’. This campaign showcased what students could gain above and beyond their qualification, emphasising how Nottingham Law School can differentiate themselves from the competition.
I rolled this campaign out to multiple channels including social, billboards, printed brochures, banners, landing pages, and paid solus emails and magazine adverts for the Chartered Institute for Trade Mark Attorneys and the Chartered Institute for Patent Attorneys. The campaign was pulled together with a new brand video.
The Outcome
Nottingham Law School hit recruitment targets for 2023 entry. The creative has been so successful that it continues to be used across a range of content, and has since been developed for an undergraduate audience.
993 campaign page views and 862 active campaign page users.
695 active users via Quantcast and 143 active users via YouTube adverts.
