The Problem
Nottingham Law School faced competition from private providers offering professional law courses at lower prices and without the need for physical campuses.
The Opportunity
NTU’s campus experience offered a clear differentiator, including access to state-of-the-art facilities, dedicated student support, accommodation, and a strong community environment that private competitors could not replicate.
The Process
Partnered with an external agency to develop the ‘Be More Than Qualified’ campaign, highlighting the value students gain beyond their qualification.
Delivered a multi-channel rollout across social media, billboards, brochures, banners, landing pages, paid solus emails, and adverts in CITMA and CIPA magazines.
Commissioned a new brand video to unify campaign messaging and enhance visual impact.
The Outcome
Recruitment targets achieved for 2023 entry.
The creative was so effective it was repurposed for undergraduate audiences.
Campaign generated 993 page views, 862 active users, and further engagement via Quantcast (695) and YouTube ads (143).
